Vela Home Campaign
CATEGORY
Commercial
CLIENT
Vela Living
YEAR
/2026
SERVICE
Photography, Creative Direction, Retouching
Objects Inhabited
A lifestyle campaign for Dutch home goods brand Vela, introducing their second ceramic collection. The visual language needed to feel inhabited, spaces lived in, objects chosen rather than arranged. We worked with natural window light across a rented apartment in De Pijp, avoiding artificial staging wherever possible.
DELIVERABLES
40 campaign selects across two days
Hero images for e-commerce and print
Collection detail and context shots
Social formats across platforms
Lookbook layout ready for print
